About AZF Digital Marketing

Arizona Filmworks began in 2011 as a video production company. We did awesome videos and TV commercials. TV commercials need air time. Our clients wanted us to do the media buys for their TV commercials. This was before OTT ads. It was a dark time when you targeted a demographic by buying air time on the right shows. This meant we had to know the client's target market, message and demographic. We also had to know what demographic was watching Wheel of Fortune and what demographic was watching the History Channel.

All that changed when people "cut the cord" and began watching shows on-demand and over the Internet. Dozens of content providers began competing for viewers by subscription. Amazon Prime, Hulu, Sling, Discovery+ and dozens of other companies offered content. They also offered air time for TV commercials.

There were two huge differences between old TV commercials and TV commercials on OTT TV. You cannot fast-forward through OTT ads. You no longer have to target demographics by show. Now, when someone signs onto a content provider, the content provider knows 1,500 things about that viewer. They know age, income, gender, interests, and where that person has been in the last 30 days. In 2001, you bought air time on Wheel of Fortune and hoped the right demographic saw an ad for Geritol. Today, you may be watching Wheel of Fortune in your house and your neighbor may be watching the same show. You might see an ad for Jared Jewlers and your neighbor might see an ad for Dominoes Pizza. The difference is, you walked into a Kay Jewelers yesterday and your neighbor ordered a Pizza Hut pizza delivery. Media buys are significantly more complex today. We have to be experts in digital marketing.

Arizona Filmworks was forced to grow and evolve in another way. The web videos we created had to be embeded in websites. Every client asked the same initial question, "Is it better to serve videos from our own website or embed them from YouTube?" They also asked about Vimeo. We began giving our clients the code to embed videos and also created YouTube channels. Eventually, we took over programming the whole website.

We created video ads for Social Media and got heavily involved in pay-per-click campaigns. Again, we had to know our client's target market, message and demographics. These are core marketing elements.

We grew to deliver more and more core marketing services to our clients. One day, we woke to find we had become the best digital marketing firm in Phoenix, Arizona.

We now have a team of highly trained, experienced, and devestatingly effective digital marketing engineers who know how to create the best campaigns and marketing plans possible.