Geofencing

As advertisers plum through their options of marketing, they notice those options are either too saturated or they need to continue innovating to build the ideal conversion funnel for their business. Many companies now use Google Adwords, so there's not much innovation that can occur there. Advertisers try to find the perfect marketing solution that will singularly grow their business. And there are a few out there, but they're difficult to find. As digital marketers and local businesses work to find unique solutions that can give them that brief or sustained marketing edge, programmatic platforms have come up with more targeted means to allow advertisers to get their message in front of audiences that are most likely to convert. That is where geofencing marketing comes in.

Geofencing is one of the new kids on the block in the digital marketing world. Despite being around for the past 10 years, marketers have not had access to utilizing geofencing for hyperlocal marketing purposes until recently.

And it was mainly the larger brands and companies that could afford the required $20,000/month+ spend levels. Until recently ..... Those spend levels are still required by many demand side platforms (DSP's), but now local companies and brands can utilize geofencing and programmatic display advertising at $1,000 minimums by working directly with a few digital agencies, including AZF Digital Marketing.

If location services are turned on, a phone can be tracked. If that phone happens to enter the show room of a Honda dealership, we can serve ads to that phone suggesting they try a Ford car dealer or to look at the super discount being served by Subaru. Burger King used Geofencing in a famous way. Anyone who ventured within 600 feet of a McDonalds was given a coupon for a Whopper for one cent. People drove to McDonalds just to get the coupon and then drove to Burger King.